Your conscious mind thinks in words and has many forms of busy thought throughout the day. Your subconscious mind does not necessarily think in words, but understands the words used by the conscious mind. It tries to sort out patterns, feelings and instincts. It's the part of you that gets goosebumps or shivers or makes the hair on your arms stand up or makes your heart beat, sometimes very loud and fast. It is the part of the mind that stores all memories and hurts and trauma that pop into the conscious mind, in familiar settings. The subconscious is like a pattern making machine. If you were once afraid of a bee, the pattern of being afraid of bees keeps going in the subconscious, usually until we change the pattern, at a subconscious level.
The subconscious mind will form a "feeling" and will "protect" you with fear or perceived reward even when you consciously don't want that fear or perceived reward. This can be observed in fears, smoking, over-eating, success, relationships etc. There are thousands of ways that the subconscious mind, can get misaligned from time to time.
Deep mental relaxation, (similar to focused prayer, meditation or watching a good movie,) when combined with guided visualizations by a trained professional, helps the powerful subconscious mind to easily absorb the changes that you desire.
Since the subconscious mind creates the pattern of most problems whether it is a behaviour habit, phobia, personal limitations (sports, relationship, money,) pain, illness, state of anxiety or a constant craving for cigarettes, changing your subconscious mind will change your life in ways you only imagined before, while your imagining mind, keeps the pattern going.
Subconscious thought are the thoughts that you don't even know you have. Your subconscious mind's job is to protect you. It does not have the critical reasoning ability of your conscious mind and does not always know the difference between what is good for you compared to what feels good. For instance, the subconscious mind might try to protect you from feeling bad, if you try to quit smoking, drinking, overeating etc. With trained help, while in a deep subconscious state, you can teach your subconscious mind, how to take care of you in new, healthier ways.
Life is usually very busy with chores, plans and evaluations of daily interactions. Hypnotherapy is a therapeutic state of focused attention that can be profoundly and quickly successful in making change to the that subconscious part of the mind, the pattern making part of the mind, where other, conscious therapies may have failed or just taken too long.
Hypnotherapy is natural. We all go into a slowing down brain wave state, many times a day. Usually, we don't use this state to our benefit though sometimes, TV commercials do benefit. Hypnotherapy uses the same state of mind you use when reading a book, daydreaming, watching TV or those times you drove home and don't remember the drive...you know that state of mind. We use that same state of dreamy wandering, to focus your subconscious to align with your conscious desires. Like watching TV, you are aware and in control as your hypnotherapist guides you to shift and change the subconscious patterns that YOU want and have asked for.